The workscope included creating a concept, proposing, choosing, and distributing new Colors, Materials and Finishes for Venice Chair for Magis, in respect with the target market, costs, and global trends. Further project details are under discolure.
“Five years after launching Chair One, it seemed a huge challenge to embark on designing another die-cast aluminium chair for Magis. Even though the technology applied is fundamentally the same, it was clear that the new chair would have to take a totally different approach from its predecessor. Venice is designed with softer, more fluid lines. The seat and armrest, meticulously cast as a single form, creates a sense of distinguished elegance and comfort. A textile backrest highlights the character and category of this chair, providing a further opportunity to play with colors and materials. Venice is stackable and can be used both indoors and out.”
- Nomination to Compasso d’Oro 2014 , 2014
- Selection for ADI Design Index , 2013